I have written a blog post on the
Creative Manufacturing Network, unfortunately you'd have to join the network in order to read it. I have posted the text below for my non-creative-manufacturing friends. Thanks!
This weekend I attended the 2012 Fashion Symposium for California community college students at California Market Center. It was my first time participating and attending, All work submitted by students is work completed as a class assignment, I submitted a knit dressed that was draped using polyester knit button down shirts from the 70's (not purchased, but my mom and grandma's old shirts) and a bubble dress made of wool herringbone. The fashion show was great, and my fellow Los Angeles Trade Tech (LATTC) classmates won top honors and have swept all categories in years past.
For the opening of the day of events, Cal Poly Pomona organized a panel of fashion industry professionals:
Bill Grier, CEO, Critical Mass Manufacturing
Ram Sareen, CEO & Co-Founder, Styku
Henry Cherner, Managing Partner, AIM360
Bud Robinson, former Vice President, Levi Strauss International and Executive VP, The Gap (retired)
Dr. Maditha Senanayake, Assistant Professor, Apparel Merchandising & Management, Cal Poly Pomona
Dr. Peter Kilduff, Professor & Chair, Apparel Merchandising & Management, Cal Poly Pomona (moderator)
One of the major topics discussed was creating a more efficient and cost saving apparel manufacturing process. Bill Grier brought up the idea of streamlining this process in such a way that companies do not create a surplus by manufacturing garments as they are ordered, having products ready one to three days after being ordered by the consumer (AM4U Projects Demand Activated Manufacturing). Raj Sareen mentioned the new collaboration with Microsoft where Styku technolgies will be integrated into consumer electronics, this type of consumerism would be possible in the near future. Consumers would simply scan their bodies in the comfort of their own home, choose their product, decide on any custom graphics and colors, and order their garment. With Critical Mass waterless fabric dying technologies and relationships between the designer and manufacturer, or manufacturers selling directly to customers, garments would be ready within days.
The sportswear industry will probably be the first to benefit from Demand Activated Manufacturing, as their product is more accessible and affordable for the average person. However, the panel discussed the possibility of small and large fashion houses being able to use this process to create custom garments, virtually coordinating with clients to design and fit, sending virtual samples for approvals, and having a turnaround time that is much faster than current practices. Styku is a Tuchatech company, so once a client is scanned a full pattern can be drafted and printed. Typically, designers get measurements of the client and create a standard block for the type of garment that is being ordered, once this pattern is made, a designer can manipulate and drape the garment to create a new design with the clients size in mind. The accessibility of Styku and Tukatech technologies would allow the designer to have the flexibility of creating custom garments virtually or physically, and allow smaller designers to have a more international client base.
As a student, it was enlightening to hear these wonderful ideas about garment manufacturing and the prospect of bringing consumer manufacturing back to America, especially California. Custom garments will evolve from a niche luxury product to something that is accessible to all consumers and accessible for all designers to offer with the same efficiency as a larger company. Like many students at LATTC, I am a working adult transitioning into a career in fashion; I hope that with these new technologies schools will work closely with these innovative companies to offer students from four-year universities and community colleges the education that is needed to gain the skills to work in this rapidly changing industry.